The concept originated from three facts

1) Traditional Indian medicine can’t compete with traditional Chinese medicine because of lack of quality and standardized raw material.

2) There is poverty in tribal areas as the traditional crops are seasonal, water dependence is high and margins are almost nil, but ironically there lands are natural source of medicinal raw material, gap is of technique and finance and guidance.

3) Industry needs raw material and market is growing.

Teach them
Finance them
Buy from them